TEN YEARS OF CC-TAPIS
Art Direction by: Apartamento Studios
Photos by: Piotr Niepsuj
Styling by: Dimitra Louana Marlanti
This year cc-tapis celebrates its 10th birthday and to celebrate we created a special campaign: One night in Milan. A campaign that expresses our gratitude to our home city which has given us so much.
In this particular moment when traveling is challenging, we would like to give back to Milan what it gave to us: exposure to the world. A photographic campaign shot in some of the most infamous hotels in Milan, celebrating their varying styles with ten of our most iconic rugs.
A campaign that gave us the opportunity to look back at everything we have created over the past ten years and bring it all together: ten years of cc-tapis.
Throughout 2021 this campaign will be shared on newsstands amongst inspirational magazines from the creative community. Here featured in the 30th issue of PIN-UP Magazine dedicated to the city of Milan. PIN-UP is a publication based in New York head-up by editor Felix Burrichter. A magazine with a distinctive architectural and entertaining voice, taking unique viewpoints in the treatment of disparate subjects. Every issue is rich in remarkable imagery and interviews with internationally recognized architects, artists and designers.
Photographed in our advertising campaign is the Visioni rug, designed by Patricia Urquiola, an icon in the cc-tapis collections. Combining an age-old technique with abstract graphics and colors, Visioni gives value to an ancient production technique adding a contemporary breath to them.
Featured in issue #30
Featured in their editorial is the Archer Collection by Taher Asad-Bakhtiari, incredibly shot in a guerilla-style campaign by the fantastic Cameranesi Pompili.
Photography Francesco Nazardo
Art direction Cameranesi Pompili