TEN YEARS OF CC-TAPIS
Art Direction by: Apartamento Studios
Photos by: Piotr Niepsuj
Styling by: Dimitra Louana Marlanti
This year cc-tapis celebrates its 10th birthday and to celebrate we created a special campaign: One night in Milan. A campaign that expresses our gratitude to our home city.
In this particular moment when traveling is challenging, we would like to give back to Milan what it gave to us: exposure to the world. A photographic campaign shot in some of the most infamous hotels in Milan, celebrating their varying styles with ten of our most iconic rugs.
A campaign which gave us the opportunity to look back at everything we have created over the past ten years and bring it all together: ten years of cc-tapis
Throughout 2021 this campaign will be shared on newsstands amongst inspirational magazines from the creative community. Our first focus is on Apartamento Magazine, which is produced by Apartamento Studios who is also responsible for the art direction of the entire campaign. Apartamento Magazine is an influential interiors magazine that was first established in 2008 and has since filled our lives with some of the most tasteful and stylish interiors from all over the world.
Photographed here, the Stroke 1.0 rug by Sabine Marcelis. First presented in 2020 when the world was overcome by the pandemic, the simple gesture of this rug lifted our moods, opened conversation, and was shared digitally around the world. A piece that instantly fits into our catalogue bringing with it a stylish elegance and the designer’s signature soapy color palette.
Featured in issue #27
Interview by Anne Hanavan & Michael Bullok Photography by Jack Pierson